Business studies is a discipline that explores the operational principles of the business world, aiming to analyze and resolve issues related to business management, marketing, financial decision-making, and consumer behavior. It combines insights from economics, management, sociology, and data analysis to help individuals comprehend the dynamic changes within the business environment and devise scientific and effective strategies to address these changes.

The core of business studies lies in understanding how to create value and achieve sustainable growth. This field encompasses a wide range of topics, including corporate strategy, market analysis, supply chain management, financial planning, entrepreneurship innovation, and consumer behavior. For instance, researchers may investigate how to attract target customers through digital marketing, optimize supply chains to reduce operational costs, or use data analysis to predict market trends and manage risks.

Business studies not only aids companies in improving performance but also brings positive impacts to the broader economic society. By examining the operational principles of various business models, researchers can provide growth paths for emerging companies, identify transformation opportunities for established enterprises, and foster sustainable economic development.

For high school students, business studies is a highly practical and creative field. Throughout the research process, students will develop essential skills such as critical thinking, problem-solving, and teamwork, while engaging in real-world case studies and business simulations to enhance their understanding of the commercial world.

This term, the mentors at Embark have carefully selected 20 unique research topics in the field of business studies, covering all aspects of business operations. By delving into these topics, you will uncover the key factors behind business success, gain unique perspectives, and prepare for future business challenges and opportunities.

Digital Marketing and Social Media

Digital marketing and social media leverage the internet and various social media platforms to achieve product promotion, brand establishment, and deep user engagement. They address the key issue of how businesses can effectively reach their target customers, significantly enhancing brand awareness and sales in the digital age. High school students can learn practical social media management skills, improve communication abilities, and refine data analysis skills through research.You can explore the following research directions:

1.The Impact of Nordstrom's Virtual Fitting Room on Customer Satisfaction and Purchase Behaviors

Investigate how Nordstrom's virtual fitting room technology is revolutionizing the traditional shopping experience. Compare customer satisfaction before and after using the virtual fitting room and analyze its specific impact on customer purchasing decisions. Study the potential mechanisms through which virtual fitting rooms enhance customer satisfaction and drive purchasing behavior.

2.Analysis of TikTok Marketing Strategies on Brand Awareness Among Young U.S. Consumers

TikTok, a rapidly emerging short video social platform, has become a crucial channel for brand marketing. Examine relevant case studies to explore how creative marketing campaigns on TikTok effectively capture the attention of young American consumers and assess the real effects of these activities on boosting brand awareness and sales.

3.Empirical Study on the Impact of Social Media Algorithm Changes on the Livelihoods of Small Content Creators in the U.S.

As platforms like Facebook and Instagram continuously adjust their recommendation algorithms, small content creators face unprecedented challenges. Systematically collect and analyze related data to assess the direct impact of algorithm changes on these creators' user reach and income levels. Further, explore the strategies and methods they employ to adapt to the new environment.

Sustainability and Social Responsibility

Sustainability and social responsibility explore how businesses strive to balance economic benefits with environmental protection and actively fulfill their social responsibilities. This field delves into cutting-edge topics like the green economy and fair trade, aiming for coordinated and sustainable development of the economy, society, and the environment. High school students studying in this field can broaden their international perspectives and understand how corporate social responsibility impacts future business development.You can explore the following research directions:

4.Environmental and Cost-Benefit Analysis of Amazon's Green Packaging Strategy

Conduct a comprehensive evaluation of the environmental impact and cost efficiency of using green packaging materials in Amazon's logistics process. Given Amazon's global leadership in e-commerce and its exemplary role in promoting green packaging practices, study how it meets environmental goals while maintaining economic viability, providing a reference model for sustainable development in the e-commerce industry.

5.The Impact of Starbucks' Corporate Social Responsibility Activities on Brand Loyalty and Sales Performance

By implementing various corporate social responsibility (CSR) activities, Starbucks has strengthened its brand image and deepened consumers' trust and loyalty. Use a combination of quantitative and qualitative analysis to systematically evaluate how Starbucks' CSR initiatives (such as the "Community Service Program") effectively enhance consumer brand loyalty and explore their specific contributions to long-term sales performance.

6.Study of the Environmental and Economic Benefits of Solar Technology Applications in Walmart's Commercial Buildings

Walmart's pioneering large-scale application of solar technology in its retail buildings demonstrates its innovative spirit in the field of sustainable development. Conduct a detailed analysis of how Walmart effectively reduces energy consumption and lowers its carbon footprint through initiatives like rooftop solar panel installations, and further explore the dual value in terms of economic and environmental benefits, providing empirical support for the green transition in the retail industry.

Entrepreneurship and Innovation

The study of entrepreneurship and innovation focuses on the successful creation and robust development of new enterprises, as well as the in-depth research and application of innovative technologies. This addresses significant issues like inefficiency in traditional business models and a severe lack of innovation capability, sparking immense creativity and vibrant entrepreneurial spirit. High school students can continuously hone their problem-solving abilities, significantly enhance team collaboration, and master effective communication skills through their studies.You can explore the following research directions:

7.Evaluation of Crowdfunding Effectiveness for U.S. Startups

Crowdfunding platforms not only provide startups with convenient access to funds but also play a crucial role in enhancing market visibility and expanding the user base. This study will comprehensively evaluate the effectiveness of U.S. startups in raising funds through platforms like Kickstarter and Indiegogo. It will also deeply explore the multiple impacts of this financing model on business development, market expansion, and brand building.

8.Research on the Application of Artificial Intelligence in Startups

Artificial intelligence technology is revolutionizing the operational models of startups. For instance, a startup that optimizes supply chain management through AI has significantly improved operational efficiency. The application of this technology not only boosts the company's competitiveness but also provides valuable insights for other startups. This study will investigate how AI technology helps U.S. startups improve operational efficiency.

9.Effectiveness of Market Entry Strategies for U.S. Startups

Market entry strategies are critical to the success of startups. Studies have shown that precise market positioning and differentiated product strategies can help startups quickly gain market share. For example, a health food startup quickly established a foothold in its target market through social media marketing. By analyzing case studies, this research will examine how market positioning, product differentiation, and marketing strategies influence the performance of startups in the market.

Supply Chain Management

Supply chain management focuses on the complete optimization of the process from raw material procurement to the final consumer. By enhancing logistics efficiency, reducing costs, and continuously increasing the flexibility of the supply chain, it addresses the multifaceted challenges faced by businesses during operations. High school students get a unique opportunity to learn practical methods of systems thinking and process optimization, thereby significantly improving their management skills and decision-making abilities.You can explore the following research directions:

10.Study of Factors Affecting the Stability of Apple’s Global Supply Chain

The outbreak of COVID-19 posed unprecedented challenges to Apple's global supply chain. Research shows that through diversified suppliers and flexible production planning, Apple effectively mitigated the risk of supply chain disruptions and ensured continuous product supply. This study will analyze the impact of COVID-19 on Apple's global supply chain stability and examine how Apple coped with these challenges through diversified suppliers and flexible production planning.

11.Research on Walmart’s Application of Blockchain Technology in Food Safety Traceability

Walmart is leveraging blockchain technology to increase transparency in the food supply chain. Through blockchain, consumers can easily trace the origin and production process of their food, which not only enhances food safety but also boosts consumer trust. This research will focus on how Walmart utilizes blockchain technology to improve food supply chain transparency. It will include field investigations and technical analyses to evaluate the role of blockchain in tracing food sources and production processes, and how this technology enhances consumer trust.

12.Study of Amazon’s Logistics Challenges and Innovative Solutions

Amazon continually innovates in the logistics sector. Through drone delivery and automated warehouses, Amazon has significantly improved delivery efficiency and reduced costs. These innovative solutions not only enhance user experience but also set new benchmarks for the entire logistics industry. This research will analyze the logistics challenges faced by Amazon and study how the company improves delivery efficiency and reduces costs through innovative technologies such as drone delivery and automated warehouses.

FinTech and Innovation

FinTech and innovation focus on the profound digital transformation and continual development within the financial industry. This field broadly encompasses critical aspects such as mobile payments, blockchain technology, and the extensive application of artificial intelligence in finance, effectively addressing issues like inefficiencies and subpar user experience in traditional financial services. For high school students, studying this area provides a comprehensive understanding of cutting-edge technologies in the financial sector, fostering financial literacy and strong innovative capabilities.You can explore the following research directions:

13.The Role of Mobile Payments in Economic Development in Rural U.S.

Mobile payments are transforming the economic landscape of rural areas in the United States. Through convenient payment methods, business activities have become more dynamic, leading to significant economic growth. This research explores how mobile payments attract tourists and investors and investigates the positive impacts of this trend on rural economies.

14.Risk Management in P2P Lending Platforms

P2P lending platforms provide new financing channels for small and medium enterprises (SMEs) and individuals. Through rigorous risk assessment and management, these platforms can effectively reduce borrowing risks and ensure the safe and efficient use of funds. This research evaluates the risk control mechanisms of P2P platforms and studies their positive roles in mitigating lending risks, safeguarding funds, and ensuring effective utilization.

15.Prospects of Cryptocurrency in International Trade

Cryptocurrency is gradually entering the sphere of international trade. By simplifying transaction processes and reducing costs, it has the potential to significantly enhance the efficiency of international trade. Although it faces numerous challenges, its prospects remain promising. This study investigates how cryptocurrency can simplify international trade processes.

Consumer Behavior and Market Trends

The study of consumer behavior and market trends delves into purchasing motivations, examines decision-making processes, and provides comprehensive insights into market evolution. Understanding this area enables businesses to precisely determine market positions and develop products based on scientific reasoning, addressing issues like inefficient production and suboptimal market performance. High school students engaging in research will learn to perceive diverse consumer needs, thereby enhancing market sensitivity and marketing acumen.You can explore the following research directions:

16.Factors Influencing Brand Loyalty Among Gen Z Consumers

The brand loyalty of Gen Z consumers is influenced by various factors. This research explores key drivers of Gen Z loyalty, including how brands can enhance loyalty through partnerships with influencers.

17.Impact of Increased Health Awareness on Food Consumption Trends

With rising health awareness, consumers have become more cautious in their food choices, leading to increased demand for low-sugar, low-fat, and high-protein foods. This has fueled rapid growth in the healthy food market. This study examines how heightened health awareness is affecting food consumption trends.

18.User Growth Strategies for Online Education Platforms

The growth of users on online education platforms relies on effective strategies. By offering quality content and superior user experiences, these platforms have successfully attracted a large user base. This research investigates how online education platforms attract and retain users.

International Trade and Globalization

The study of international trade and globalization deeply investigates the motivations, mechanisms, and far-reaching impacts of the exchange of goods and services between countries. This area clearly reveals the distinct trends and numerous challenges of economic development in the context of globalization, aiding businesses in understanding international market environments and effective cross-border strategies. High school students engaged in this study can greatly expand their global perspectives and gain comprehensive knowledge of diverse cultural business operations.You can explore the following research directions:

19.Impact of Trade Protectionism on the U.S. Global Supply Chain

The rise of trade protectionism introduces uncertainties to the U.S. global supply chain. This research explores the impacts of trade protectionism on the U.S. global supply chain.

20.Growth Potential of Cross-Border E-commerce in Emerging Markets in the U.S.

Through convenient logistics and payment methods, cross-border e-commerce has successfully attracted a large consumer base. The market potential in U.S. emerging markets is substantial. This research investigates the growth potential of cross-border e-commerce in these markets.

You can view more Business research topics for high school students here.

Embark Exploration Program

Since its inception in 2016, Embark has focused on designing tailored scientific research training programs for teenagers, aiming to ignite their research potential. Our core team members are graduates from top American universities, possessing deep academic backgrounds and rich educational experience.

Embark brings together over 3,000 outstanding mentors from world-renowned institutions such as the Ivy League, MIT, Caltech, Johns Hopkins University, and Carnegie Mellon University to provide premier research guidance for students.

We offer personalized one-on-one research mentorship, crafting unique research topics based on each student's interests and strengths. Embark not only helps students systematically enhance research skills and build solid research frameworks but also closely integrates research with real-world applications, ensuring students comprehend the value of research. These experiences significantly enhance students' competitive edge in university applications.

For more details, please visit the Embark Exploration Program. If you have any questions or need further information, feel free to contact us. We are more than happy to assist and explore collaboration opportunities.